Q&A with Anna Liakh — Jane Perrone

By now I hope you’ve got managed to have a hearken to my new podcast, On The Ledge: it is not meant as a alternative for this weblog, however a complement to it. The third episode, on workplace crops, ought to be up within the subsequent couple of days, however within the meantime, I wished to share with you an perception into one in all my favorite sources for crops – IKEA. 

Once I was a child, Woolworths was my go-to place to purchase houseplants: since that retailer’s demise, IKEA has taken its place as a store the place I all the time find yourself leaving with no less than one plant. As many backyard centres stopped promoting houseplants within the early ’00s, IKEA turned a trendsetter for indoor gardening – promoting the classics, but in addition introducing us to new crops that may develop nicely in our fashionable houses. 

I wished to search out out a bit extra about how IKEA’s plant gross sales work, and I managed to get Anna Liakh, Gross sales Accountable for Crops at IKEA International, to assist me out. 

Under you may learn my questions and Anna’s solutions – then scroll to the underside for my decide of among the greatest houseplants obtainable from IKEA UK


Me: Common particular person spending on houseplants within the UK has all the time been lower than different European international locations, particularly Scandinavia … what can the remainder of the world be taught from the Swedish method to indoor crops?

Anna: Bringing ‘inexperienced’ to your private home and making crops a part of the inside is an enormous development at present. The gross sales of indoor crops within the UK is proving this; 12 months after 12 months we’re attracting extra prospects with our crops supply. Nonetheless, contemplating the cultural variations and the residing situations, it is perhaps that individuals in UK, the place many have homes and gardens, in addition to the climate is milder, could have as many crops at residence as in different markets the place extra folks dwell in residences and it’s both very popular or very chilly to develop exterior, and that’s why they might have extra inside!

Me: Houseplants, and particularly succulents and cacti, have gotten very stylish. How do you at IKEA spot the following plant development?

Anna: Through the vary choice course of we go to numerous design festivals and crops exhibitions, principally within the Netherlands, and we additionally get inspiration from residence furnishing magazines, blogs, furnishings festivals, and many others. A number of the concepts we get are from our prospects, for this we continuously gather suggestions from the markets. It’s a problem to identify the traits!

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