You’re distinctive: so is your podcast
One factor I’ve discovered over my 20+ 12 months journalism profession is that everyone seems to be attention-grabbing.
In the event you spend lengthy sufficient speaking to somebody, you’ll unearth a passion, household historical past or an anecdote that’s fascinating. So, whoever you might be, you may channel the distinctiveness that’s you into your podcast.
However – don’t assume that your uniqueness means folks will need to hearken to 60 minutes of you taking pictures the breeze along with your mates about what you bought as much as on the weekend. Provide you with a sharply-defined idea in your present, and ensure it’s one thing you might be obsessed with – meaning you’ll be pleased to spend hours speaking about that subject.
Be taught to like your voice
For a few years I hated the sound of my voice.
It’s arduous to think about now, nevertheless it’s true. Regardless of being interviewed on the radio many instances, I cringed each time I needed to endure listening again to the sound of me announcing Latin plant names or interviewing an skilled.
I bear in mind doing a little courses in public talking as a teen in school, and getting fully torn aside for speaking too quick and stuttering. I can nonetheless bear in mind the sting of that criticism, feeling my eyes brimming with tears as I returned to my seat. By no means once more, I assumed.
And but right here I’m with a podcast whose episodes have been downloaded practically two million instances. How did I get right here? Publicity remedy! Repeated and extended publicity to the sound of my very own voice slowly lessened my discomfort, till steadily I started to like my voice and admire what I can do with it. Now, I really like the truth that nobody else sounds fairly like me – and that’s a extremely fantastic factor.
Hear again to your episodes
It’s very important that you simply expertise your podcast as if you happen to’re an everyday listener.
As soon as an episode is completed, it’s tempting to publish and instantly transfer onto the subsequent episode. However if you wish to enhance, it’s very important to get the identical expertise of your present as your listeners do – so strive listening in your smartphone, each with and with out headphones, whereas on a prepare or within the automotive, in your pc audio system and every other manner a listener could expertise your audio. That manner you’ll work out fairly shortly when issues sound unsuitable, whenever you’re waffling on too lengthy and when that intro music is simply too loud.
Set private boundaries
Together with some private particulars about your self can assist listeners get to know you, however consider carefully about what you intend to disclose.
Be particularly cautious in case your story touches on tough topics, or consists of probably delicate details about different folks.
My boundaries are these: I solely discuss my kids and household extra extensively in probably the most basic of phrases and don’t point out their names or put up photos of them: the canine, then again, is the present mascot and will get plastered over social media.
(An vital apart: in case you are making a real crime or investigative present and don’t know what the phrases “libel” or “contempt of courtroom” imply (and that doesn’t embrace somebody telling you one thing on Fb!), it’s time to be taught!)
Be constant in your publication schedule
Listeners like to know when their favorite present goes to drop.
This was one of many issues drummed into me by the stunning Ruth Barnes of podcast producers Chalk and Blade once I began my present. From early on, I made a decision to go weekly as one of the simplest ways to construct an viewers as shortly as potential, and I’ve caught to that schedule ever since.
Select a day to publish, and persist with it: whether or not your episodes come out each day, weekly, fortnightly month-to-month or each time there’s a full moon. And if you happen to determine to carve your present up into seasons, make a plan, announce it and attempt to persist with it. Listeners like to know the place they stand, and look ahead to your present dropping into their feed at a set time.
I selected to not do seasons, and I take weeks off right here and there, however listeners know that Friday is On The Ledge day. Podcast burnout is an actual risk, and whenever you begin you’ll in all probability underestimate the quantity of labor concerned, so underpromise on the outset: you may all the time improve frequency as you go. And if you happen to do have to cease out of the blue because of burnout, private points or one thing else, listeners will perceive if you happen to talk with them by dropping a brief message explaining what’s occurred.
Construct a group round your present
Granular interactions work higher than grand promoting schemes.
That’s only a fancy manner of claiming: have interaction with folks on a person foundation. Reply to emails. In the event you see somebody tweeting about your podcast subject, have interaction with them and inform them about your present. Be a part of Fb boards, put up on Instagram and attain out to anybody who has the potential to turn into a cheerleader in your present. It’s time consuming, however each a kind of loyal listeners will assist to unfold the phrase, fee your present with 5 stars, suggest others pay attention and purchase your merch: some will love your present sufficient to donate often, too.
The opposite actually highly effective issues you are able to do are showing on different podcasts in an identical realm, and attempt to get your self mentions within the mainstream media. Don’t assume that simply because somebody listens to a different well-liked gardening podcast, they received’t need to subscribe to yours too: the other is normally true.
Set up your podcast targets
Work out who you are attempting to succeed in, and why.
First, take into consideration who you might be concentrating on as potential listeners: there could also be 5 of them, or 5 million. Are you making a podcast in your work colleagues, for shut family and friends to maintain up along with your information, for individuals who watch a specific TV present, individuals who preserve iguanas, folks in your metropolis, city or village. There is no such thing as a such factor as a podcast that’s “too area of interest”, offered it’s reaching that focus on listenership.
Then think about your wider targets: do you need to generate profits out of your present, set up your self as an skilled or a commentator in a specific area, promote your small business or one thing else? Maintain these targets in thoughts at each step.
Maintain it pure
Only a few beginner podcasters could make a totally scripted present sound pure.
I’m not certain I can, even after six years of presenting! So what do you do, if you happen to discover advert libbing a wrestle, however don’t need to sound wood?
Right here’s what I do. I make a listing of bullet factors within the order I need to point out them, roughly outlining what I need to say. Begin recording heat up with just a few sentences you might be by no means going to make use of, however will show you how to heat up your mouth and your ‘presenter’s mind’. In the event you’re questioning why to hit file when you are warming up – you by no means know whenever you’ll come out with the proper intro, and chances are you’ll want it in your blooper reel!
Once you get going, take into consideration what you need to say, then say it. Pauses between sentences are straightforward to edit out, and let you advert lib to an extent, whereas providing you with time to say what you need to get throughout. Attempt to be relaxed, whereas all the time pondering forward to what you’re going to say subsequent. Exhausting? Sure it’s, nevertheless it will get simpler with observe.
Spend money on the most effective tools you may afford
high quality microphone is value investing in if you wish to get severe about podcasting.
I exploit a Rode Podcaster with a shock mount hooked up to a Rode PSA1 increase arm and it’s good – I can yeet the entire setup out of my manner when I’m doing different work, nevertheless it takes only a second to deliver the increase arm into place for recording. I’ve learn all of the articles saying pop filters don’t work, however in my expertise, even with the Rode pop filter hooked up, I sound higher with a further pop filter. Mines a cheap-ass factor nevertheless it stops me sounding like I’m a popcorn machine. I edit on Audacity as a result of that’s what I began with and I don’t have time to be taught new software program. It does every part I would like it to do. (Confession: I nonetheless can’t inform you what half the buttons do… however there’s a YouTube video for every part!)
Simply do it!
No matter’s holding you again from launching your podcast, put it behind you.
I’ve learn so many posts from individuals who’ve spent months getting ready to get occurring their podcast, fiddling round with their edits, paintings, present notes and no matter in an effort to excellent them earlier than they hit the airwaves. It’s an amazing thought to decide to high quality, however don’t let it maintain you again from urgent the launch button.
You’ll make errors. Many episodes on out of your first, you’ll pay attention again to your early work and cringe . However the one technique to actually be taught is to start out.
Jane Perrone was the co-host of Guardian gardening podcast Sow, Develop, Repeat (2015-2016) and is the host and producer of unbiased houseplant podcast On The Ledge, which has been working for 4 years. Extra about her profession right here, and you’ll hearken to her episode that goes behind the scenes at On The Ledge right here.