Introducing… The Plant Ledger — Jane Perrone

I’m launching an e mail e-newsletter referred to as The Plant Ledger. Right here’s the lowdown on what it’s and why you need to subscribe.

(In case you simply wish to subscribe, click on right here!)

As a journalist, I are inclined to maintain a climate eye on developments on this planet of media; over the past yr, I’ve seen the rise of the e-newsletter. It jogged my memory of watching the fast rise of the podcast in 2016 and 2017 as I ready to launch my houseplant podcast On The Ledge.

Now, newsletters recurrently drop into my inbox on various subjects that curiosity me: a few of my favourites are recipe-based Simply To Delight by Bre Graham (attempt my fave, roasted tomato rice and honey feta), Freelance Writing Jobs by Sian Meades-Williams and Hotflash, a e-newsletter in regards to the (peri)menopause. Why wasn’t there something equal for the UK houseplant scene? Whereas advertising emails from particular person planty manufacturers each massive and small proliferate, there was nobody e mail e-newsletter to cowl what’s occurring throughout the UK houseplant trade, written by a journalist with years of expertise.

So I made a decision to make one. As quickly as I completed the manuscript for Legends of the Leaf, my forthcoming e book profiling 25 iconic houseplants, on the finish of January 2022, I began pulling collectively a plan for The Plant Ledger. The primary version goes out on March 11: it’s going to initially come out fortnightly, ramping as much as weekly if demand is there for that to occur. You’ll be able to subscribe right here, and also you’ll get my free in-depth information to tackling fungus gnats as a thankyou. You’ll be able to in fact subscribe if you’re not within the UK, however the focus will likely be what is occurring inside these shores; store openings, closings and gross sales, new plant introductions, controversies and rows, low cost codes and occasions, plus some suggestions and methods alongside the way in which.

The Plant Ledger will likely be funded by promoting, with alternatives for small planty companies to e book low-cost promoting to assist them attain their core viewers. There will even be alternatives for bigger manufacturers to sponsor whole editions. (Occupied with promoting? Discover out extra.)

That is an experiment: little question The Plant Ledger will evolve alongside the way in which. What gained’t change is that you could be assured of high-quality content material that helps you retain on high of upcoming occasions and tendencies. So do let me know your ideas within the feedback, or drop a line to [email protected].

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